Hmmmmm...........i think some people feel that actions mean more than words. So what's the use of saying 'I love u' all the time 24/7 everyday if his actions say otherwise?
Also i think how often someone will say those magical words depends on his/her personality. Some guys r man of few words and will rather use actions to show their love for their gals den saying those words so often. But for those girls, they'd treasure those few times their men say those words cuz its not always.
Mostly this is quite subjective. Some girls prefer actions to words while others prefer hearing those words all the time. I think it'd be kinda forceful if the girl keep demanding her guy to say those words when he's obviously more action oriented & it may cause a strain in r/s
Personally i have no idea how often i wanna hear or receive " i love u" from a guy i love cuz frankly i have never truly been in love. More likely, i won't expect him to end every sentence, every msg and every call with I LOVE U. If he wanna say ' I LOVE U' so many times, i will mind only if i feel he's not sincere saying those words so often.
_________________
